Badawi Abdalsalam PhD · Hassan II University
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№ I An introduction

Badawi
Abdalsalam,
PhD.

Palestinian-Moroccan scholar and software architect — building e-commerce systems and AI-augmented business tools at the intersection of commerce, finance, and code.

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As seen on JUMIA.MA MARJANEMALL HASSAN II CLOUDFLARE BMCC
Dr. Badawi at his doctoral graduation, Casablanca
PLATE I · FRONTISPIECE
"An academic discipline applied to the craft of building businesses on the open web." CASABLANCA · MMXXVI
VI+
Years
in e-commerce
III
SaaS
products shipped
1k+
Students
taught at university
#I
Seller
on Jumia.ma · MMXXII
III
Countries
PS · MA · GLOBAL
PLATES II – V Selected moments · MMXXII – MMXXVI
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PLATE I
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PLATE II
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PLATE III
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PLATE IV
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PLATE V
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PLATE VI
II.

An academic approach to building businesses.

Author photograph
FIG. I Photograph by the author's office at DigiTronics SARL.

Since 2018, I have led the transformation of DigiTronics into one of Morocco's top-performing sellers on Jumia.ma — formally recognised by Jumia's board.

Dr. Badawi is a seasoned expert in e-commerce and digital platform management. Since 2018, he has led the transformation of Digitronics, making it a top performer on Jumia.ma — an achievement formally recognized by Jumia's board.

He also developed Digitronics.ma into a leading e-commerce platform in Morocco, specializing in electronics, gadgets, and tech accessories.

With a PhD in Business Administration from Hassan II University and a background in accounting and finance, Dr. Badawi combines academic rigor with practical business expertise.

PhD
Business Administration
Hassan II · 2022
MSc
Accounting & Finance
Islamic University · 2011
BSc
Accounting
Islamic University · 2008
III.

Ventures currently in operation.

Commerce 2018 - Present

Digitronics Store

Top-performing e-commerce seller on Jumia.ma and Marjanemall.ma

Digitronics Store
Commerce 2024 - Present

TenTen Maroc

Software company building AI-powered SaaS applications on Cloudflare

TenTen Maroc
№ V Recognition
"Dr. Badawi was formally recognized by Jumia's board of directors as one of the top-performing sellers in Morocco — a recognition reserved for only the highest-achieving partners on the platform."
— Jumia Morocco · Board Recognition, 2018–Present
VI.

In correspondence.

For consulting on e-commerce operations, custom SaaS engagements, or lecture & training requests — written replies within 24 hours.

Electronic mail contact@dr-badawi-abdalsalam.com
WhatsApp +212700144922
Office DigiTronics SARL · Casablanca
Affiliations British Moroccan Chamber of Commerce
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